Building a Fitter, Stronger and More Active Uganda.
Coach Rickie is a Ugandan fitness coach, entrepreneur, lifestyle influencer, and community fitness advocate with more than 15 years of experience in the fitness industry.
Train with Coach Rickie
Fitness for every Ugandan
He is the Founder and CEO of Rickie Fitness, a fitness company established in 2023 with a vision to make fitness more accessible, enjoyable, and community-driven. Through group workouts, fitness events, seminars, community initiatives, and educational programs, Rickie Fitness continues to create opportunities for people from different backgrounds to become more active and take better care of their health.
Coach Rickie believes that fitness is more than lifting weights or changing how you look—it is about building healthier communities and improving the quality of life. His approach combines exercise, education, community, and entertainment to make fitness something people can genuinely enjoy and sustain.
Over the years, Coach Rickie has become an active voice in Uganda's fitness movement. He has travelled across Africa and Europe on gym tours, visiting different fitness facilities, meeting coaches and gym owners, experiencing different approaches to fitness, and using those experiences to contribute to the growth of the industry back home.
His experience also extends behind the scenes. Coach Rickie has been involved in the setup, development, and running of different gyms in Uganda, giving him a practical understanding of what it takes to build and operate successful fitness spaces.
A voice for fitness
His contribution to lifestyle and fitness has also received recognition. In 2024, Coach Rickie was named a Pulse Africa Award winner for Lifestyle Influencer of the Year, recognizing his influence in the lifestyle space and his work connecting fitness with a wider audience.
New ways to release and reconnect
Coach Rickie's entrepreneurial journey has also expanded beyond traditional fitness.
He is the Founder and CEO of Rickie Smash Room, a controlled and safety-focused entertainment experience designed to give individuals and groups a unique way to release stress and frustration through structured smash activities. The concept introduces a new form of recreational entertainment to Uganda and is positioned as the country's first rage/smash room.
A healthier, stronger, and more active Uganda.
Coach Rickie's work is driven by one bigger purpose: to contribute to a healthier, stronger, and more active Uganda.
From gyms and group workouts to community initiatives, fitness education, events, media, and new wellness experiences, he continues to look for innovative ways to bring people together through fitness.
This is more than a career for Coach Rickie. It is a movement.